PR SOURCING EXECUTIVE
Full-time
About the role
We are looking for a proactive and well-connected PR Sourcing Executive to join our team in Pune. This role is ideal for someone with strong industry relationships and a keen understanding of fashion, celebrity styling, and media placements. You will play a key role in driving brand visibility by securing jewellery placements with celebrities, influencers, and leading publications.
Responsibilities
- Reach out to celebrity stylists for jewellery sourcing and placements across shoots, red carpets, promotions, and events.
- Build connections with fashion and lifestyle publication stylists for editorial and digital placement opportunities.
- Identify and map relevant celebrities, influencers, and KOLs to maximize brand exposure.
- Develop and maintain strong relationships with CAT-A stylists, celebrity managers, influencer agencies, and publication stylists.
- Act as the primary point of contact for all sourcing and placement collaborations.
- Manage end-to-end sample logistics including dispatch, pickups, fittings, tracking, and safe returns.
- Maintain accurate records of inventory movement related to PR activities.
- Track all deliverables including social media posts, videos, event appearances, credits, and endorsements.
- Monitor brand mentions, tags, and media coverage across digital and social platforms.
- Execute media outreach for secured placements and ensure proper coverage documentation.
- Prepare performance reports including reach, impressions, engagement, and overall placement impact.
- Maintain daily trackers for placements and campaign performance.
- Build and maintain a calendar of key events, red carpets, festivals, and shoots for proactive placement planning.
Requirements
- Experience in PR, celebrity sourcing, influencer marketing, or fashion/luxury brand collaborations.
- Strong understanding of the fashion, media, and entertainment ecosystem.
- Excellent networking skills with the ability to build and maintain industry relationships.
- Strong verbal and written communication skills for outreach and coordination.
- Experience in managing logistics, tracking deliverables, and handling multiple collaborations simultaneously.
- High attention to detail in tracking placements and inventory.
Nice to Have
- Prior experience working with stylists, influencers, or media agencies.
- Familiarity with PR tools, social media tracking, and reporting metrics.
- Passion for fashion, jewellery, and celebrity culture.